ABSTRACT
In effect this chapter is an extension of Chapter 5, in its concern with the internal structuring of the marketing organisation. However, the impact of product-related structures has been such that they warrant separate attention, for three reasons: first, they have proved among the most popular ways of implementing the marketing concept; second, they present some of the most intractable problems in organising marketing; while, third, they offer particularly clear demonstration of our information-structure-power thesis.
