ABSTRACT
A significant player in the organisation of personal possessions and the maintenance of an uncluttered aesthetic is Ikea, where the benefits of storage solutions are prominently advertised. In designing for the control of clutter, the acquisitive potential of domestic consumption was not foreshortened but encouraged, which was strategically advantageous in the context of a post-war economic boom. The seemingly insignificant routines of decluttering are both profound and profoundly overlooked in popular conceptions of domesticity. By the 1960s, the planning and organisation of personal possessions, the provision of domestic equipment and adequate storage was firmly ingrained in housing policy and presented not as an aesthetic but as good housing. What individuals called Swedish style is actively created through such ordinary household routines, it is objectified in the materials and arrangements of furniture, in the spaces between objects and in the practices that surrounded these pieces.
