ABSTRACT
This chapter provides not only a theoretical uncovering of the issues involved in MkIS development, but also a package of techniques and conceptual frameworks for operational use in MkIS development in the real world. The starting point is with the investigation of marketing management information needs, accepting the need to undo some of the 'myths' and invalid assumptions about management information, which are common in the way the MkIS is approached. Reviewing the progress of the discussion to this present point high-lights for this chapter in particular. These various concepts of information needs assessment provide an operational framework for practical application, which goes some of the way to overcome the limitations on assessing marketing information needs, which were discussed at the outset. The researchers found that: In case the point about the need to analyse the impact of new technology on the MkIS has been missed, perhaps we should consider the final result in the logistics case study.
