ABSTRACT
Every company, large and small, needs to know its own product strength and product weakness in the eyes of the user. Technically a product may be the finest example of engineering skill that ever was seen; in the eyes of the technologist it may be a credit to him. But what matters is not his view but the view of the consumer. Many products are tested in a firm's laboratory against competitors by a form of management jury panel. On such a panel senior executives gather round and criticize each of the competitor's products in turn. Product testing in the sense of finding out how far products meet the real needs of the people who buy them needs market research work of a high standard. Fortunately much product-testing work can be relatively inexpensive, and a simple product test can cost as little as 350 and perhaps less.
