ABSTRACT
This chapter focuses on the theoretical principles outlined in and the background concepts outlined in to present a series of embodied learning activities that teachers can use with their students to promote an understanding of some key aspects of meaning, structure and language. It enables students to use a key concept from cognitive linguistics both to explore that concept in itself and use it in the service of detailed and systematic textual analysis. The chapter sets out in the following way: each section's activities correspond to the concepts: figure and ground; modality; metaphor; deixis; clausal action chains; and imagined worlds. In cognitive linguistic terms, metaphor involves the structuring and understanding of an abstract target domain through a concrete source domain via the process of mapping. Charity advertisements offer very fertile ground for the study of modality since there is a need to strike a balance between urgency and avoiding being too imposing.
