The multiple readings of Indie have positive and negative effects, not least the potential to exploit users commercially or to produce poor-quality projects which are marketed through Indie communities due to expectation of lower production values. The flexible nature of Minecraft means that it has extended beyond simply gaming groups and the Indie development community. Mojang recognized the imperfect and incomplete nature of game and relied on community provide secondary artefacts such as mods or code which corrected or improved elements of the game, effectively outsourcing aspect of the company to their users. Marc Chen hypothesises in Leet Noobs that changes in the game dynamics of World of War-craft caused the group to reinterpret their raiding strategies, which in turn brought the group into conflict. Hilleman in Sheffield argues, the game was surrounded by groups not only had a considerable investment in ways that the game was perceived by fans but were also becoming successful both commercially and as celebrities.