ABSTRACT
The behavioural economics literature has expanded at an astonishing rate over the past few decades, and it continues to do so. Indeed, according to Burnham (2013) there is now in excess of 50,000 papers citing the works of Kahneman and Tversky (1979) and Tversky and Kahneman (1974). The literature has also been extended in a whole array of different directions in terms of its fields of study but also the purposes of its works. As such, the objective of this chapter is to present a taxonomy by which this literature can be structured and analysed, to identify and provide a reflective overview of each of the main themes and components of which it is composed. Given its size, though, the intention is for this survey to be representative of the literature rather than for it to be wholly comprehensive. With this in mind, the survey that follows focuses in particular on recent developments within the literature by primarily examining the relevant articles identified in an online literature search using the EBSCOhost Online Research Database, examining each journal in the Association of Business Schools Academic Journal Quality Guide (version 4 – see Harvey et al., 2010) in turn, using ‘behavioural economics’ as the designated subject term. These articles, generally published between 2007 and 2015, are outlined in Appendix 2.1.
