ABSTRACT
With digital platforms, the proliferation of sources dramatically expanded the horizon of choice and gave rise to unparalleled opportunities for audience selectivity (Castells, 2009). Although news consumption has largely consolidated around traditional news brands, recent years have seen the rise of significant new entrants including Huffington Post and BuzzFeed (Newman et al., 2015) . This has resulted in an intensification of competitive pressures that have forced editors to pay ever closer attention to the demands of the audience (Lee et al., 2014).
