ABSTRACT
This chapter examines the interpretations of contingency and dynamism where policy discourse is differently translated across sites, considers how many schools today are landscaped according to branded, packaged solutions devised by non-political authorities somewhere else. It also suggests that choice and competition is not the dominant logic shaping the language of the education marketplace. Rather, the antithesis of consumer choice, namely monopoly and producer capture, is dominant as we see more schools subject to the control of non-political entities, specifically businesses with no formal affiliation to local authorities. The chapter intends that the removal of producer paternalism would mean increased competition between providers and therefore a shift from producer interest to consumer interest. Anti-market trends such as monopoly and oligopoly are very obvious today despite the rhetoric of choice and competition that accompanies it.
