ABSTRACT
This chapter discusses the methods and options available for marketing the completed property development with the emphasis placed on the marketing and selling aspects. Still today this remains one of the oldest and most cost-effective means of marketing a property based on the location attributes. In today's increasingly competitive marketing environment practically every property development is supported by particulars and/or brochures of the scheme, providing the potential occupier with further information in response to their enquiries. The decision to advertise here will be made on a case-by-case basis and based on criteria including the marketing budget of the developer and the perceived effectiveness of this approach. Direct marketing via post are commonly used as they are targeted and relatively cost-effective. The agent should have a full input in any decision on the content and design of all promotional material within a marketing efficiency context.
