ABSTRACT
INTRODUCTION Tourism is an intensely competitive industry which evokes images of relaxation, romance, laughter and excitement but which requires a range of sober business activities such as systematic planning, organization and control, as well as product development, pricing and promotion. In this concluding chapter, we review the development of the Caribbean tourism industry, and its accumulated critiques, before considering the means of improving industry competitiveness that have been discussed, within the context of regional development strategy, and summarizing the recommendations for Caribbean tourism marketing and management that have been proposed by chapter contributors.
