ABSTRACT
This chapter looks at the historical proliferation of industry, technology, and science parks and their contemporary manifestations. It confronts private-sector appropriation of social media spaces, both digitally and materially. Such a focus is essential to gain insight into the role of the leisure commons in fostering productivity, innovation, and creativity in the workplace. The chapter applies the metaphor of 'corporate parks' to examine how business geographies extend to and influence social media spaces as they strive to realign the labor and leisure domain for innovation and employee satisfaction. It addresses the 21st-century architecting of business spaces, materially and virtually, and how it relates to the changing perspectives on labor, leisure, and innovation in work cultures. The chapter explains corporations embrace and inhabit social and leisure spaces online: think Blogger, Facebook, and Twitter. It examines the causality of corporate leisure spaces leading to innovation, entrepreneurship, strategic networks, and regional development.
