ABSTRACT
This final chapter updates trends the reader is now quite familiar with: the political economy of Spanish-language television, legal disputes, technological change and its impacts, language and demographics, marketing efforts to reach Hispanic consumers more efficiently, and political issues. One element distinguishing the developments discussed here is the rapid pace of change: demographic, market and technological forces continued their momentum from the first six years of the new millennium, even as a global economic downturn precipitated by the U.S. credit/mortgage debacle softened the advertising market and slowed growth in other media market sectors. The chapter concludes by discussing the 2008 and 2012 elections, in which Hispanic voters asserted the political muscle that had been projected, but seldom achieved, for decades prior.
