ABSTRACT
This chapter begin with an overview of the marketing process as it pertains to human service organizations, including a discussion of the common marketing frameworks used to effectively market human services. Market research can be conducted much the same way that social workers are accustomed to conducting needs assessments within human service organizations. According to Tropman, a meeting should follow the shape of a bell in which the most difficult items occur toward the middle of the meeting when attention spans are probably the strongest. In conjunction with analyzing your marketing effort using the Four P's and STP frameworks, another very important step in any marketing effort is to conduct research on the segments you intend to target. A marketing plan is a document that serves as a roadmap for the entire marketing effort or campaign. E-mail is a tremendous tool for the social work manager.
