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Text principles and tools summary

Chapter

Text principles and tools summary

DOI link for Text principles and tools summary

Text principles and tools summary

ByAaron C.T. Smith, Bob Stewart

BookIntroduction to Sport Marketing

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Edition 2nd Edition

First Published 2015

Imprint Routledge

Pages 14

eBook ISBN 9781315776767

ABSTRACT

Chapter principle 1.1: Marketing is more than promotion, advertising, personal selling or sales gimmicks

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