ABSTRACT
This chapter provides an overview of the structure and operation of sport markets. It does this by discussing the nature of the sports industry in general and its three core sectors in particular. They are the government sector, the not-for-profit sector, and the corporate sector. To understand the sport industry it is instructive to first understand what an industry is. Industries are often categorised according to the types of products and services they offer. The size of the sport industry can be measured in a number of ways. For example, one way is to count how much money is spent on sport, such as sporting goods, the building of venues and organised sporting activities. Another approach involves determining how much money government and private organisations such as corporations contribute to sport by way of grants and sponsorships.
