The hard work of writing a blog, to reach an audience wider than family and friends. It could take a while. Building an audience for blog takes time, effort, and social media savvy. The Pew Research Internet Project, in its report "Social Media Update 2013", found that almost half the American Internet users it surveyed used two or more of the Big Five social media sites: Facebook, Twitter, Instagram, and Pinterest. However, it still can be a valuable way to attract readers to the blog, and it has far more members. The suggestion in this chapter can get readers to come to blog, only get them to come back again and again. The helpful information and intelligent opinions, perspectives, and guidance. Posts, in other words, that readers finds both useful and a pleasure to read. Scott Kleinberg, calls himself a "social mediaologist", is Social Media Editor of the Chicago Tribune.