ABSTRACT
Where are we going? Why are we going there? How are we getting there? And who’s going with us? 2 When we can answer these four questions that’s when we have a direction. It applies to us as individuals in our careers, in our lives, and with our families and friends. It especially applies to organizations, and the bigger they are the harder it is to fi nd the answers. Very large corporations will have a mission statement, vision statement, corporate strategy, business plan, and short-and long-term goals and objectives. They need all of these to answer those four questions for the various stakeholders who are interested in their business.
