ABSTRACT
In earlier chapters we have considered a range of techniques to assess environmental priorities, manage environmental risk and identify opportunities for improvement in design and operation of an organisation’s products and services. In Chapters 8, 9 and 10 we will consider the general principles involved in driving the implementation of long- term change strategies within organisations. The same basic principles apply to fairly minor, short- term changes in an organisation, but in the case of sustainability programmes, it is even more important to invest in communication, awareness and consultation as part of an overall approach intended to gather momentum as it progresses. We will consider this overall approach under the following four distinct areas:
Implementing an environmental improvement programme
Creating a business case for environmental change
Communicating with stakeholders (in Chapter 9)
Change management principles (in Chapter 10).
