ABSTRACT
The sustainability seafood movement includes a range of new, often niche, approaches that attempt to go beyond market-led change. This chapter reviews these alternative approaches, including locally supported fisheries, pledges for sustainable seafood, the Slow Fish movement and the role of chefs in promoting sustainable seafood and organic production. We analyse how these initiatives address some of the challenges faced by the mainstream market-based approaches, including whether they more effectively include the producers from the global South. These initiatives face the limitation of remaining niche instead of mainstream, and are still predominantly limited to the global North. Nevertheless, they have opened up wider reflection on the agenda of the seafood movement and the need to be more inclusive and drive a genuinely global seafood movement.
