ABSTRACT
Although the factor theory approach has historically been the dominant one in personality research, there are several other approaches that are of major importance. In this chapter, we will be considering three of these: the theories of George Kelly, Carl Rogers, and Albert Bandura. In contrast to the factor theorists discussed in Chapter 3, these three theorists all agreed that it was important to consider cognitive processes when addressing the issue of individual differences in personality. They also agreed that learning experiences were crucial in the development of personality, and disagreed with the factor theorists’ emphasis on the role of genetic factors in determining individual differences in personality.
