ABSTRACT
In a few short years, Google has become one of the world's best known brands. Its strategies to preserve the brand image pose a challenge for information professionals who attempt to present Google's capabilities in a factual manner. [Article copies available for a fee from. The Haworth Document Delivery Service: I-800-HA WORTH. E-mail address: <docdelivery@haworthpress.com> Website: < https://www.HaworthPress.com" xmlns:xlink="https://www.w3.org/1999/xlink">https://www.HaworthPress.com > © 2005 by The Haworth Press, Inc. All rights reserved.]
