This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of this book. The book examines the origins and development of the film industry. It explores film marketing practices as wedded to and grounded in their historical, political and social context. The book discusses the difficulties faced by films that may play well, receive good audience responses and that sound appealing. It presents ideas of new product development and applied these to the development process in film, allowing for the classification of types of film in accordance with theories of new product development. The book examines the different star systems in Hollywood, Bollywood and Nollywood and similarities and differences between these systems. It describes traditional film marketing materials, considered key materials, such as posters and trailers, and looked at the people involved in overseeing the production.