This chapter explores traditional modes of distribution alongside innovations around the distribution model. It outlines the roles played by these stakeholders before examining distribution in more detail. The reliance on established professional networks emphasises the need for close long-term interfirm relationships and interfirm cooperation. Sales agents may take a film in the early stages of development and help put the financing deal together, or they may prefer to wait until the film has gone into production or until it is completed in order to find international markets for the film. Sales agents have well-developed relationships with film distributors. Once a distributor has licensed the film from the international sales agent, the distributor has the rights to promote and release a film in a territory. A wealth of debate surrounds the issue of whether the major distributors or the independents can secure the most successful distribution deal.