ABSTRACT
Marketing involves the transfer of something from one person to another, from one place to another, bringing it to the marketplace. This chapter looks at the role of logistics and technology in marketing channels which enable goods to be brought to consumers; not the other way around with consumers having to travel far. It goes further to show how the exchanges in markets nowadays are much more than just a process of delivery, moving things from place to place; it also matters where things come from (location, location, location) and where they are purchased. We see how retailing and shopping are essentially spatial practices, and how these activities alter spaces through the architecture of retailing - the mall, the window displays, the arcades. This chapter also illustrates the effect of the internet and social media marketing in taking markets into 'virtual' spaces.
