Jason, 1 988). A variety of school-based programs for preventing to­ bacco use have been implemented over the past decades (Lantz et al . , 2000) . During the 1 960s and 1970s, efforts to prevent the initiation of tobacco, alcohol, and other drug use were frequently designed to scare youth, to provide information about drugs and related paraphernalia, to appeal to adolescent morality, or to improve youths ' self-esteem (Donaldson et al . , 1996) . Smoking prevention programs used curricula that were mostly aimed at increasing student awareness of the harmful, long-term effects of cigarette smoking (Perry, Killen, Telch, Slinkard, & Danaher, 1980) .