ABSTRACT

When I attended summer camp in Vermont as a child, one of the facts I knew about the place I came to love was that it held within its borders more cows than people. While that is no longer the case—Vermont now boasts slightly more people than cows—the rural image still prevails. 2 A “Made in Vermont” label sells products because it reminds us of a long lost way of life—of “intact” families roused by the rooster; of men, women, and children getting breakfast on the table and putting hay in the stalls; of waits for the yellow school bus; of maple syrup; of barn-studded fields; of white churches in valleys; and of rolling hills leading to green mountains. 3