ABSTRACT
In higher education, advocacy is endorsed as an essential social justice strategy for facilitating a change process to create multicultural organizations on campus. The American Counseling Association (ACA) Advocacy Competencies were created in a response to an increasing need for counselors to take on an advocacy role to effectively address systemic and unjust conditions fundamental to clients' problems. The public arena level of advocacy addresses Student Veterans and Service Members (SVSM) issues at the macro level, aiming at the general public and society as a whole. The central task in this advocacy is the development of communication strategies on a large scale through the use of various media. Social/political advocacy is chosen when administrators need to advocate at a policy and legislative level to resolve environmental constraints that negatively affect SVSM. This type of advocacy is appropriate when higher education administrators and student affairs professionals recognize that public policy itself is causing difficulties in SVSM's college development.
