ABSTRACT
An important aspect of contemporary digital cultures and network societies is the transfer of our "cultural archive" to digital, online formats and to the language of new media (Zvereva 2012: 10). For literature, new digital, networked technology and computer-mediated communication have opened ир not only various kinds of digitalliterature, or "intemet literature" (cf. Chapters 1 О and 11 Ьу Schmidt and Leibov, in this volume), but also digitizedliterature, new ways of disseminating texts initially composed for pre-digital formats such as the physical book. 1 Since the intemet Ьесате а public domain in the first half of the 1990s, it has made an overwhelming number ofbooks and manuscripts accessible as electronic texts, or as "electronic representations of print literature" (Shillingsburg 2006: 40). These processes have fostered engaged discussions as to whether digitization will mean the "end of the book" (Biagini and Carnino 2009) or not (Carriere and Есо 2011). Whatever the outcome, text dissemination in new media, just like all significant media innovations in the past, will certainly have important implications for the perception of the archival content itself (МсLuhan 1964; Carr 2010). Increasingly taking рlасе online, contemporary cultural consumption is gradually being reshaped Ьу the digital formats in which the cultural artifacts are disseminated.
