ABSTRACT
In its quarterly conference call for the period July–September 2014, held on Monday, 20 October 2014, Apple reported revenues of $42.12 billion (against expectations of $39.85 billion) and a quarterly net profit of $8.5 billion. In the same quarter the previous year Apple made $37.5 billion in revenue and a net profit of $7.5 billion (www.macworld.co.uk). During the quarter, Apple sold 39.272 million iPhones and 12.316 million iPads. Mac sales were up 5 per cent to a total of 5.520 million. This is against a global decline in PC sales overall and, by revenue, Apple made more from Macs than from its iPad products for the first time ($6,626 billion and $5.316 billion respectively). On the day of the earnings call, Apple shares closed at $99.76 per share.
