ABSTRACT
The main interest of the research lies in political communication that takes place through the website medium. The choice of sources reflects the expansion of political communication as a research and professional field. The comparative design juxtaposes several genres of online political communication in an effort to uncover the differences between them as well as to underscore the similarities, which stem from the common positioning of these communication genres in an online media setting. Each website genre exemplifies one or more of the media phenomena relevant to political communication's online move: convergence, hybridity, prosumption, intersemiosis, multimodality, etc. The characteristics of each strand of online political communication stem from these phenomena, and the empirical study that follows takes on the task of uncovering their semantic realizations and describing them comparatively. The sample, thus, aims at gauging major multimodal communication structures and styles of different classes of political communication.
