ABSTRACT
A blurb is a piece of writing that appears on the back cover of a book. It aims to whet the reader's appetite so that they would buy the book and read it. A blurb aims to promote the book, so it will use adjectives that are designed to capture the reader's attention and make the book sound interesting. Pick out the key words they have chosen and talk about how they use alliteration. This chapter explains that many blurbs use alliteration to try to capture the reader's attention in the way that advertising slogans do. Remind the pupil what alliteration is and point out how it is used to describe Louis Sachar's book as 'fantastically funny' and the contents of John Foster's book 'teasing tongue-twisters, ridiculous riddles, loopy limericks, batty booklists, dotty definitions. The chapter discusses with them how their blurb is different and why.
