ABSTRACT
On September 3, 2013 it was announced that Microsoft planned to acquire Nokia. Regulatory approvals are due to take place during 2014. The announcement, the circumstances, and contingencies just galvanize Nokia’s end of a life cycle which began as an ugly duckling, gradually developed to a beautiful white swan, but eventually regressed to the position as an ugly duckling again in a fundamentally changed ecosystem now populated by one or more black swans.
One of the ways in which we’ve been able to perform better than our competitors is that we’re fast to redirect our strategy, if there is a need to. 1
