ABSTRACT
This chapter describes how you take a publication or website forward from the design concept stage, with advice on how we can use design and page make-up techniques to maximise the impact of your print publications and websites. It explains the role of the house design style and how it is applied to maintain the visual identity of media products. The aim of layout is to present the page logically, in an appropriate visual form that communicates the editorial intention to the audience as they read and react to the content. Most media websites use images, and some are strongly picture led with galleries of still and slideshow pictures. Many also incorporate video, multimedia, animation and music files. Web designers often create graphics for headers and menus using imaging software options such as drop shadows, 3D effects, inner and outer glows, while icons and buttons tend to combine type and picture, or letters as imagery.
