ABSTRACT
Introduction The last decade has seen a revolution in the way we distribute and consume information and the next will see even more innovation. The internet has given journalists the means to publish at the touch of a button so that stories can (also at the touch of a button) be read globally and in real-time. But before we click to ‘publish’ there are many stages in the journalistic process we need to consider, not least the way we think about what the reader wants and how they want to receive it, search for it, subscribe to it, react to it and share it.
