ABSTRACT

In the study of contemporary management, a great deal of interest is taken in the marketing function, as discussed in the previous chapter. While marketing is very important in helping a firm decide what activities it should be engaged in, and how it should proceed in relation to its customers/ it should not be forgotten that it is production that actually creates the wealth which customers and society need and want. The early writers on management recognised this, and much of the effort of, for example, the scientific management school was directed towards discovering the best way to produce.