In Chapter 1, you learnt that your actions or behaviours reﬂect your personal values and
beliefs, and this is especially so when you need to make a decision. An example is when you
need to buy a car. The person who believes a car should be nothing more than a vehicle to
get them from A to B and who values thriftiness, will buy a different car from the person who
believes a car should be an extension of their personality and values style. Likewise, values
and beliefs impinge on our behaviour at all times.