What does it mean to be a product leader?
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What does it mean to be a product leader? book
Competing successfully requires ﬁrms to make clear strategic choices and to have an aligned and committed organization. One of the most critical strategic choices for any organization is the choice of one of the following operating models: opera - tional excellence, customer intimacy or product leadership. The choice of operating model should be linked to your value proposition, and it drives your company’s strategy implementation efforts (see Figure 5.1). I introduced the three operating models brieﬂy in Chapters 2 and 3. In the next three chapters, I will be focusing on product leadership.