ABSTRACT
The business model is what enables the company to deliver the innovative value proposition to the market and give execution to the innovative strategy. A company's business strategy and business model will inform its revenue model. The Milestone Bridge is conceived to be used as a decision-making tool aimed at helping the life-science manager. How you structure the execution of your activities to complete a specific milestone is more than just a business decision-it is a business model decision. Firstly, it brings you to consider your business activities as a related series of pivotal milestones. Secondly, it helps you think of milestone completion within the strategic framework of your company's business model. And finally, you will see that business model sustainability is a function of how you complete your milestones within the three-dimensional framework of FOCUS, LOCUS, and MODUS. The complex and massive bio-technology revolution made many pharma companies change their business objectives, and consequently, their business models.
