ABSTRACT
The Milestone Bridge is a tool that helps people to come out with a high-level picture of their business. John Murphy grew up with a strong empathy with science and art and a sort of mild dislike for anything that was business related. He comes to us for help in developing Biomagen's business model and plan. Support activities and corporate development activities do not define the business model of the company, they just enable the company to operate and survive. The modus dimension of The Milestone Bridge helps people to understand and design the way a company operates, activity by activity. Focusing is likely the most difficult business model decision. The ability to execute the strategy and the final strategic positioning of the company is the result of such decisions. For young and new technology-based companies, location decisions are among the most relevant ones. The international entrepreneurship/internationalization literature is grounded on the assumption that location matters.
