ABSTRACT
This chapter addresses the ways and means for using established criteria in rating educator performance. It explores the "how well" aspect needed for designing and implementing a quality performance evaluation system. There are two major considerations in assessing the quality of a teacher's, educational specialist's, or administrator's performance: the actual job responsibility or performance of job standards (the what) and the way in which the work is performed (the how well). Designing the criteria by which an educator's performance is assessed creates a means to standardize how feedback will be given. When applying criteria to an educational specialist's performance, the evaluator is considering the job responsibilities and assigning a judgment of quality to the work completed. A rating scale, even with reasonably clear definitions of terms, is not adequate to provide guidance to evaluators or evaluatees regarding what a performance rating really means in practical terms.
