ABSTRACT
Africa has been at the centre of a variety of Official Development Assistance (ODA) debates for some decades now. Africa has been supplied with a maze of well-intentioned interventions from the‘aid industry’, philanthropic individuals and celebrities, all wanting‘the African experience’. The creation of aid‘green zones’ has also proliferated and many elite aid agencies and NGOs often find themselves in these secluded communities in the major African cities. Since the 1984 Band Aid Christmas Single and the 1985 Live Aid concert, Africa has entered the Western and mainstream donor consciousness. There have also been the images of African war and famine victims and an ethical narrative of‘we can do more’ as itinerant‘aid’ celebrities continue on their quest to eradicate global poverty, but subject to criticism (Michaels 2013).
