ABSTRACT
Communications are at the very core of marketing. Tourism marketers who cannot communicate effectively quickly find themselves without customers – and searching for jobs. Tourism marketers were shipping out tons of paper in visitor guides and brochures without much thought for all the trees that were getting cut down. Tourism marketers have been gradually moving the emphasis away from media advertising and more toward e-marketing. Trust is a significant issue in marketing communications, and it can be said without a doubt that consumers are very wary of what marketers say about their products in the traditional media, especially in advertising. Probably the major feature of the new marketing communications environment in tourism is the much higher levels of interactivity among consumers, marketers and other players.
