ABSTRACT
Technology is everywhere today; at every turn we make as consumers, it is there. This chapter begins by discussing how technological advances have and are continuously influencing consumers. It elaborates on several information communication technologies (ICTs) that are being used by consumers and tourism marketers. The chapter also discusses incidences of fake news in tourism and introduces the digital divide concept. Consumers are finding and evaluating destinations and tourism companies through technologies, and shopping, planning and booking through their devices – no longer is this the exception, it is the rule. Electronic marketing, also known as digital marketing and online marketing, is marketing enabled by ICTs. Marketing via websites is particularly important in the colourful and sometimes glamorous world of travel and tourism.
