Regional development, marketing and partnerships
DOI link for Regional development, marketing and partnerships
Regional development, marketing and partnerships book
This chapter begins by explaining the different categories of tourism regions around the world. It discusses why regional approaches are needed in tourism and the benefits that can be gained from regionalised efforts. The chapter introduces the regional tourism organisations (RTOs), and identifies their roles and activities. It explains the goals and procedures for using tourism as a tool for regional development. Regional Australia includes all of the towns, small cities and areas that lie beyond the major capital cities. RTOs are independent, not-for-profit organisations led by the tourism sector. In the age of the consumer, good service is such a crucial requirement. Regional cooperation in different aspects of tourism can make travel experiences more enjoyable and less complicated. Teaming up with other organisations may help each partner to afford certain physical facilities.