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      Chapter

      Regional development, marketing and partnerships
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      Chapter

      Regional development, marketing and partnerships

      DOI link for Regional development, marketing and partnerships

      Regional development, marketing and partnerships book

      Regional development, marketing and partnerships

      DOI link for Regional development, marketing and partnerships

      Regional development, marketing and partnerships book

      ByAlastair M. Morrison
      BookTourism Marketing

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      Edition 1st Edition
      First Published 2022
      Imprint Routledge
      Pages 48
      eBook ISBN 9781315856094
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      ABSTRACT

      This chapter begins by explaining the different categories of tourism regions around the world. It discusses why regional approaches are needed in tourism and the benefits that can be gained from regionalised efforts. The chapter introduces the regional tourism organisations (RTOs), and identifies their roles and activities. It explains the goals and procedures for using tourism as a tool for regional development. Regional Australia includes all of the towns, small cities and areas that lie beyond the major capital cities. RTOs are independent, not-for-profit organisations led by the tourism sector. In the age of the consumer, good service is such a crucial requirement. Regional cooperation in different aspects of tourism can make travel experiences more enjoyable and less complicated. Teaming up with other organisations may help each partner to afford certain physical facilities.

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