ABSTRACT
While gamified systems use concepts or entities from the game world, what really sets them apart are the goals, articulated throughout the design process.
These extend beyond the specific interaction that the player experiences during play. GS design meets these articulated goals using elements and concepts associated with games and play. It also involves defining the mechanisms for incorporating and generating data to support and measure these goals. As a practice, gamified system design brings together the fields of game design and interaction design. Given how new the practice is, most designers today are likely to be have been trained in either the field of game design or in the field of Human Computer Interaction (HCI). Although game and interaction design tend to be separated in the academy and in industry, they actually both fall under the larger category of user experience (UX) design, which can be understood as the design of content and form to meet a certain set of human behaviors. With the public’s overwhelming receptivity to social media gaming, casual gaming and now gamified system designs, it seems inevitable that the lines between these two disciplines will continue to intersect. Through this evolution, gamified system design will continue to benefit from the confluence of skills related to creating interactivity and game play.
