Goals help the project team narrow down the many options for implementations, including the type of interaction activities available to a player. They also shape important design choices including the functionality and visual design of people's interfaces. Goals drive data collection, as well as the visualization and display of this information for the purposes of assessing key performance indicators (KPIs). Context-sensitive applications change their interactive capabilities and information display according to the changing environment of an individual. Human factors, the psychological, social and physical characteristics of a player, account for other contextual data points. As gamified systems (GS) are meant to satisfy external goals as well as goals of engagement, the GS designer has the responsibility of detailing different user experiences for two distinct audiences: the players of the system and the project owners. People's job as the GS designer is to identify the unique nuances of each project so you can deliver optimal experiences enhanced by game-based thinkin.