Glocalization and social theory: A critical review
DOI link for Glocalization and social theory: A critical review
Glocalization and social theory: A critical review book
This chapter and Chapter 4 advance a reappraisal and reinterpretation of the concept of glocalization. This chapter oers a critical appraisal of several interpretations of glocalization in the social-scientic literature and presents the argument that these interpretations fail to fully grant the concept its analytical autonomy. Next, the task of developing a reinterpretation of glocalization is pursued in Chapter 4. Strictly speaking, there is no glocalization theory or theories, as such, in the literature. That is, in spite of glocalization’s popularity, as evidenced in the literature surveyed in the previous chapter, there is no attempt to distinctly theorize glocalization on its own terms. That does not mean that there are no relevant interpretations whereby theorists have sought to creatively engage with glocalization. This chapter presents key interpretations by three prominent theorists involved in contemporary debates and oers a critical assessment of advances and weaknesses of each of their perspectives with regard to their treatment of glocalization. The rst theorist is Roland Robertson, whose pioneering work helped introduce glocalization into social-scientic discussion. The next theorist is George Ritzer, whose work is a creative response to Robertson’s ideas. The two theorists’ perspectives are formed under the inuence of opposing meta-theoretical presuppositions, and this dierence between the two is stressed. Third, the chapter presents an inquiry into the ideas of the late Ulrich Beck (1944-2015), whose cosmopolitanization theory has a strong anity to issues raised by glocalization. The comparative presentation of these three theorists’ ideas helps readers grasp the basic fault lines in the debates over glocalization.