Glocalization, glocality, glocalism
DOI link for Glocalization, glocality, glocalism
Glocalization, glocality, glocalism book
This chapter pursues the objective of dening glocalization as an analytically autonomous concept. This notion of analytical autonomy is adopted from Alexander’s (2003) strong program of cultural sociology, although its origins lie in the strong program of the sociology of science. Alexander argues in favor of cultural autonomy, that is, the autonomous status of culture as a factor that contributes to meaning making and social life. In a similar fashion, the analytical autonomy of glocalization is meant to provide a foundation for using the concept to designate a process possessing analytical autonomy vis-à-vis other related concepts and processes (local, global). This requires the specication of the process or mechanism that oers an explication of this autonomy. This task is pursued in this chapter’s opening section, which oers denitions for glocalization and glocality. Of particular importance is the successful disentanglement of glocality from the related concept of globality. In the chapter’s second section, I oer examples of glocalization and glocality from the literature on the Internet and the entertainment industry. These two cases illustrate the application of these concepts in these specic research areas and demonstrate their heuristic utility in oering insight into ongoing economic and cultural processes. Next, the chapter addresses the issue of power, already mentioned in Chapter 3. It argues that the framework presented here successfully accommodates power. It is aligned with empirical work that points out the varied appropriations of glocalization by both corporations and a variety of groups and social movements.