ABSTRACT
This chapter argues definitions for glocalization and glocality. It examines examples of glocalization and glocality from the literature on the Internet and the entertainment industry. These two cases illustrate the application of these concepts in these specific research areas and demonstrate their heuristic utility in offering insight into ongoing economic and cultural processes. Globalization is a notion derived partly from and related to communication, and that makes it an attractive notion for the twenty first century. For this reason, in this section contemporary mass media and mass communication are used as research areas that demonstrate the salience of the aforementioned definitions of glocality and glocalization. The chapter aligns with empirical work that point out the varied appropriations of glocalization by both corporations and a variety of groups and social movements. It discusses glocalism as a specific point of view, outlook, or worldview that aims to offer flexible solutions to policymaking.
